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"To
be or not to be
. . .
(unethical) in search engine
optimization?"
Search engine optimization-
part 1
Every search engine optimization
forum, blog, newsletter, search engine optimization
related ezine. . discuss this topic with vigor and
enthusiasm. . .
People have spend thousands of dollars and
hours discussing this hot, controversial subject --
unethical search engine optimization.
Unethical search engine
optimization?
What's
the heck?
What is "unethical" about
a few scientific ways of "making one's web presence felt on
top" in search engines?
If some are unethical
search engine optimizations, then what are the
ethical search engine optimization methods?
This debit will go on. .
. .
Let it be. . . .
However, let us ponder the lines of morality in methods of search engine
optimization, in the cyber world of information.
Who
defines them?
The answer is the obvious
"search engines".
Why?
Simply because of the
fact that search engines, beyond comparison, provide the
majority of information in the internet.
Can any one able
to imagine internet with out search engines today?...
If no search engines,...
then the very concept of 'cyber world' would not have
occurred in our minds as you never would have able to access
information, irrespective of your geographical position on
earth,...anywhere, anytime, instantly!
Content
is king!
Every webmaster knows it.
People are in search of
web sites that are rich in content.
Once you are successful
in delivering what these targeted visitors are looking for
in your website, you get the most wanted responds from them.
It may be a subscription to your newsletter, or a click on
to the 'order' link of your product, or click on to your
affiliate link, etc.
It can be
anything you desired them to be on your web page.
And when
you successfully make them do it. . . you win!
And that is how people make
money on internet!
Every one knows it.
Search engines know these
games very well too.
They scan millions of websites
available in their data base for web pages that are rich in
content, so that they can provide these results to people
who are in need of information about a particular
subject.
And the search
engines rate these web pages in top ten search results,
accordingly with relevance of data available, by comparing
and calculating keywords and related phrases displayed in
these web pages, by using complex mathematical algorithms.
It is in this highly
competitive race to top ten search results in major search
engines that webmasters and entrepreneurs tend to do, these
so called black hat methods of search engine optimization,
defined by search engines.
So, it is not the question that do these search engines
really have the power to dictate terms, in the cyber world, to the entire people
on this blue planet,
Or, some
search engine optimization methods objected by these search
engines are really unethical or not;
but, in simple logic,
the significant question is that, practicing these methods
of coaxing the search engines, will really help your business in the long run or not?
And so, do not try to trick the search engines like every
unethical search engine optimization service providers do. .
.
but as an intelligent entrepreneur, try to out smart these
search engine engineers by out thinking them. . .
Think like
every search engine programmer thinks about the ways to
improve the quality of providing information to customers.
Do exactly these techniques!!!
Slowly but steadily,
you will be advanced to the exclusive "search engine
top ten...of abundant wealth!"
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