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"Do
You Know
That You Practice
Many Of The
Banned
black hat Search engine
optimization Methods
Unknowingly?"
search engine optimization methods: part-2
Link spamming:
-
Offsite search engine optimization
methods like
getting incoming links from websites with similar themes,
have significant effect in determining a sites ranking in
search results.
A black hat
search engine optimization
method user may create multiple domain sites with
hundreds of pages, and all these pages link each other, to
rank high in search engines.
To counter the link spamming,
search engine spiders, check Ip addresses of websites that
link to a particular site. If hundreds links linking to a
site but all from the same Ip address, search engines
understand this fact and do not give much value to those in
coming links.
Keyword
spamming, or hidden texts
Text can be made invisible
to a visitor but not to a search engine spider, by making
the color of the text same as the back ground color. This
unethical search engine method is used to hide keywords placed over many places
on a web page to increase keyword density.
There was a time
when search engines rated relevance of a site by calculating
only by the number of keywords shown on a web site.
These
black hat search engine optimization method practitioners
spam hundreds of keywords on a web page and hide them from
human visitors. Text can be hidden by using div techniques
also.
All these methods worked
for some times in the past in fooling search engines, but
not any more. Keyword stuffing is very offensive to search
engines since it affects the credibility of data being
served by search engines to their customers.
5% keywords of
the total number of words on a web page is accepted by
all search engines as a standard.
Referrer log spamming: -
Another unethical
search engine optimization practice is to get incoming links
from other websites.
A referrer log is created and it is
prompted to get many other referrer logs from other sites to
linking to it as affiliate partners.
It is like making a fake
affiliate program only to get other web sites to link to
that site. Some sites use a robot to collect hundreds of
referrer logs to link to them.
Duplicate content:-
People love accurate
and information. They are willing to pay for valuable
information which can solve their problems in real
life.
And
that is the secret of internet business! So
Search engines always try
to impress people who are in need of information.
That's
why search
engines love content. They rank content rich web pages
higher. Webmasters are increasingly aware of this fact and
eagerly trying to make their sites, 'content rich,' to impress
search engines and human visitors.
But entrepreneurs often
tempted to do black hat search engine optimization methods
to increase their sites content value. Creating duplicate
content pages is one of those so called unethical search
engine optimization methods.
It's
easy. Just copy and paste a web page many times and make
minor changes to each of them.
This search engine optimization method worked for some time in the past when
search engines used to rank a website only by calculating
the number of times a keyword or a keyword phrase appeared
in total on that particular web site.
However modern search engine programs
are strong enough to eliminate these draw
backs. When analyzing a website, search engines now have the
ability to assess the whole content of a particular page and
compare it with other pages to prevent this unethical search
engine optimization method of duplicate content page listing.
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